What Is a Trademark?

What Is a Trademark

Protect Your Brand Legally

A trademark is a unique symbol, logo, word, or design that represents your brand identity. It helps customers recognize your business, products, or services easily and separates you from competitors. By completing a trademark registration, you get exclusive legal rights to use your brand name or logo and prevent others from using something similar.

If you are building a brand in India, it is essential to register your trademark through IPIndia Trademark to safeguard your brand value and reputation. Whether you are a startup or an established company, trademark and registration is a crucial investment for long-term business protection.

Why Register a Trademark?

Register Trademark

Business's legal identity

When you register a trade mark, you protect your brand's identity and ensure that no one can misuse your logo, name, or slogan. A registered trademark acts as your business's legal identity and adds credibility to your company.

Once you register for a trademark, you get ownership rights under the Trade Marks Act, 1999, making it easier to take legal action against any unauthorized use.

By completing your TM registration or apply for trademark online, you protect your brand from imitation, build trust among customers, and gain recognition nationwide.

Types of Trademarks in India

There are different types of trademarks that you can file a trademark application for:

Word Mark
Word Mark

A word mark consists of a word or phrase used as your brand name. Example: “Google” or “Nike.”

Device Mark
Device Mark

A device mark represents your logo or graphic design. Example: Apple logo or Nike Swoosh.

Shape Mark
Shape Mark

Protects the unique shape of a product or packaging. Example: Coca-Cola bottle.

Composite Mark
Composite Mark

A combination of text and design elements like a logo with a tagline.

Sound Mark
Sound Mark

Unique sounds that identify your brand. Example: Intel jingle or MGM's lion roar.

Color Mark
Color Mark

A color mark protects the specific colors associated with your brand. Example: Tiffany & Co.'s robin egg blue.

Benefits of Trademark Registration

  • Legal Protection: Trademark registration provides exclusive rights to use the mark and prevents others from using identical or similar marks.
  • Brand Recognition: A registered trademark helps in building trust and recognition among consumers.
  • Nationwide Coverage: Registered trademarks are protected throughout the country.
  • Exclusive Rights: It grants the owner the exclusive right to use the mark and take legal action against infringers.
  • Valuable Asset: A trademark can be sold, licensed, or franchised, making it a potential source of income.
  • Long-Term Security: A trademark is valid for 10 years and can be renewed every 10 years, giving lifetime protection for your brand.
  • Business Growth: A registered mark boosts brand credibility and attracts customers and investors.
Protection Period

Protection Period

A registered trademark is protected for 10 years from the date of filing and can be renewed indefinitely every 10 years by paying the renewal fee.

Fees for Trademark Registration

Individual: ₹6,499/-* (including government fees)
Company with MSME: ₹6,499/-* (including government fees)
Company without MSME: ₹12,000/-* (including government fees)

Required Documents

  • Aadhaar Card (identity and address proof)
  • Mobile Number
  • Email ID
  • MSME Registration Certificate (if applicable)
  • Company Incorporation Certificate (if applying as a company)

Benefits of Copyright Registration:

  • Legal Protection: Copyright grants the exclusive right to copy, distribute, and display the work.
  • Deterrence Against Infringement: Public notice of the copyright can prevent others from infringing on the work.
  • Proof of Ownership: Registration provides solid proof of ownership, which is crucial if you need to file a lawsuit.
  • Licensing and Royalties: Copyright holders can license their work to others and earn royalties.
  • Global Protection: Copyright protection extends internationally, in countries that are signatories of international treaties like the Berne Convention.
  • Long-Term Security: Copyright lasts for the creator's lifetime plus 60 years, ensuring long-term control over your creations.
  • Protect Your Software: Especially useful for developers, copyright safeguards your code from unauthorized use or duplication.